Thursday, October 18, 2007
I was having a conversation with a photo editor at a very large magazine last night and she made a comment that I feel compelled to share. I was helping her track down a particular photographer in Montana and when she went to his website she remarked, "Great, another flash site." She then went on to complain about what a pain flash sites are and how she wished photographers would stick with html. She added that she's tired of photographers showing off fancy websites but the photos are weak. Keep in mind this is an international consumer magazine that works 100% with freelancers. They know this business inside and out. A few years back when I was a corporate photographer we routinely hired freelancers. If they didn't have a website we wouldn't hire them. If their website was a flash site, we couldn't view it because of our corporate firewalls, hence we wouldn't hire them. A recent study was conducted through ASMP where editors and art directors were polled on promotional items and websites. The majority said they didn't like flash sites. This is something to keep in mind for anyone in the process of building a website. Think about your audience and what they may be able to view or have the time to view. Remember it's about your photos, now about your web design skills.