"The development and production of two backs (I wanted to have a spare) was equal to the cost of a good size house – before the housing crash. I know it sounds insane, but the financials on it are not so bad: I used to shoot on average 7.5 Polaroids per photo, and I shoot between 400 to 500 images a year. That’s at least 3000 Polaroids. At 15 bucks a pop. Or about 50K per year, minimum.
"We never set a unit price, but it would be in the low six figures.
"The device creates images a bit over 10MP; when cropped to correspond to 8×10 the final image size is 3285 x 2611.